Lately, Facebook has pleasantly displayed how to fittingly respond to a quick changing online networking market. Along these lines, it has turned out to be one of the best cases of a deft undertaking over the most recent couple of years. Facebook extricates the best components from each social stage, all the while utilizing its most noteworthy upper hand – its number of dynamic clients.
See which functions Facebook took over from its competitors in the last few weeks:
- Facebook Video starts to overtake YouTube, video materials originally uploaded on Facebook gain higher organic reach than those originally uploaded to YouTube.
Snapchat has recently surpassed Facebook with its daily video views.
- Facebook Mentions is a clear competitor to Periscope and Meerkat, which both have captured small audiences so far. Facebook Mentions, although it is a new app, has gained hundreds of thousands of viewers right away.
- By introducing Facebook Notes, Facebook overtook a function not only of LinkedIn Pulse but also other user-generated content websites like Medium.com and blogging platforms (WordPress, Blogspot, Tumblr):
- Facebook Instant Stories – an easy way for fast publishing the best content from only selected publishers. Is this a response to BuzzFeed’s success?
- Instagram Direct – Facebook owns Instagram, and it more and more starts to resemble Snapchat – Snapstagram? 😉
- Facebook Messenger and WhatsUp (also owned by Facebook) – Based on the direction taken with these two apps, it is fair to suspect that Facebook will emerge with another response to Snapchat’s success.
- Instagram, on the other hand, competes effectively with other social media marketing services with mainly visual content, like Pinterest. I’d also like to remind you that observers of this market claim that Instagram will be the biggest social media platform.
All realities said above, as I would like to think, demonstrate that in the up and coming year 2016, Facebook promoting will have the most unmistakable pattern as far as clients engagement, time spent on the stage, and showcasing spending designations. Information about Facebook Marketing turns out to be increasingly fundamental for each advertiser!
Facebook is entering more up to date online networking market portions and is in this way overwhelming them without any second thoughts. They can gobble up all around created online networking stages, and effectively dispatch its own particular capacities like those keep running by the opposition.
Facebook is in an ideal position – the vast majority of its online networking rivals don’t have numerous clients, and building a steadfast group is the most costly and tedious process! In the event that Facebook’s top managerial staff will continue remaining alarm, it can be accepted that Facebook will hold its driving position in the online networking market for the following couple of years.
Great choices made by the Facebook group is much more clear when we investigate the other social stages; they are confronting extensively slower development, stagnation, or have an issue with changing over its movement into money. A great case is Google +, however of late Twitter is likewise confronting a few issues:
Despite that there’s a seemingly great variety of social media platforms, it turns out that there are only seven major players that hold them in their hands:
- Flickr, Tumblr = Yahoo
- Twitter, Vine
- LinkedIn, Slideshare
- YouTube, Google+ = Google
- Facebook, Instagram, WhatsUp = Facebook
Most importantly, there is a high probability that the market will be further aggregated. For example, if Google buys out Twitter.
For now, we are waiting for a decent search engine that will allow us to search and find content on Facebook. That would be a deathblow to Google and a very important step for Facebook!